Session 4 - 8/27/26
Yield and Retention
The work of music admissions does not end with an admit letter. This final lesson focuses on how admissions teams help admitted students become enrolled students — and how that work connects to student success after the deposit.
Participants will explore yield strategy, admitted-student communication, marketing, summer melt, orientation, and the handoff from admissions to the offices and people who support students after they enroll.
What this session covers
how yield strategy supports incoming class goals
how marketing and communication influence admitted student decisions
how faculty, admissions staff, financial aid, and student services contribute to yield
what summer melt is and how admissions teams can help reduce it
how the handoff to registrar, advising, orientation, housing, financial aid, and music faculty affects retention
Participants will leave with
how yield strategy supports incoming class goals
how marketing and communication influence admitted student decisions
how faculty, admissions staff, financial aid, and student services contribute to yield
what summer melt is and how admissions teams can help reduce it
how the handoff to registrar, advising, orientation, housing, financial aid, and music faculty affects retention
Help admitted students take the next step toward enrollment.
Series Overview
Session 1: Big Picture Basics
Start with the foundations: the admissions funnel, the rhythm of the admissions calendar, and the ethical responsibilities that shape student recruitment.
Session 2: Applications and Applicants
Explore enrollment goals, conversion strategy, and the data and marketing practices that help move prospects and inquiries toward application.
Session 3: Auditions and Decisions
Take a closer look at audition logistics, admissions decision-making, and the scholarship and financial aid processes that influence enrollment outcomes.
Session 4: Yield and Retention
Focus on strategies for yielding the incoming class, connecting marketing to enrollment outcomes, and understanding the handoff from admissions to student success and retention.